Brill

Posted: August 12th, 2009 | Author: Yanda | Filed under: Branding, Graphic, Singapore | No Comments »

Brill is a food take-out business using small shop spaces in dense urban settings where consumers want to be amused and dazzled while expecting care and attention. The branding melds precision with frivolity to surprise and delight. Our logo starts with a scalloped border and moves in ward with greek fret motifs to checkers and cross-stitch. The subtle repetition of the pattern carries the sense of temperance, as if juggling for the queen.