Lora Lamm

Graphic design was much more feeling and crafted back then. Without much formulas, hard rules and combining traditional art like hand drawing graphics or painting with computer technology to ease the working process.

Can I say technology kills it all?

Nowadays, out of ten work I have seen, nine are really bad ones and doesn’t trigger any surprises or can make anyone smile.

Born in Arosa, Switzerland in 1928, Lamm was a major contributor to the Milanese design style of Italy during the 1950s and 1960s. This post-war period in Milan, distinguished by its intellectual and progressive attitudes, booming economy and companies open to new ways of communication, attracted many design figures from Switzerland. Xanti Schawinsky, Max Huber, Carlo Vivarelli, Walter Ballmer, Aldo Calabresi and Bruno Monguzzi (to name a few) all moved to Milan (1933, 1940, 1946, 1946, 1954 and 1961, respectively) and were employed by the influential Studio Boggeri, founded in 1933 by Antonio Boggeri.

via http://www.thisisdisplay.org/features/design_pioneer_lora_lamm/

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