Red Bull ‘Art Of Can’ is here

It has captivated thousands of fans around the globe over the past decade, now it has finally made it way to Singapore! Arguably the most intriguing of creativity contests around, the Red Bull Art of Can Singapore will mark the first time that the immensely popular pop art event is held in the Asia Pacific region.

To be officially launched on Monday, 1 March 2010, the Red Bull Art of Can Singapore will be only the
second one in the whole of Asia, since Dubai in 2008.

Brought to you by the company behind the famous tagline ìRed Bull Gives You Wiiingsî, the Red Bull Art of Can is an art competition that is open to everyone regardless of age or artistic background. The goal of the event is to engage consumers with the creative, or ìmindî side of the brand, whose brand positioning is ìvitalizes body and mindî.

Artists, students, grandparents and all of those in-between are invited to participate, although the competition is expected to attract more creative types of all ages and occupations ñ from students to industrial designers and professional artists to teachers.

Flying in the face of traditional art media, contestants taking part in this unique contest have to abide by only one single rule ñ they need to incorporate the famous blue and silver Red Bull cans from the Austrian Energy Drink giant along with some inspiration and a lot of imagination to conceive and produce an original work art. The final artwork could be anything from a sculpture, to a collage, jewellery, furniture, fashion accessory or interactive art!

In other words, they have a free reign to let their creativity run wild, as there are no constraints with the Red Bull Art of Can contest other than the limits of oneís imagination. All that is asked is the Red Bull can be the focus of the art work.

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ART OF CAN EXHIBITION
The event will culminate in a 10-day exhibition to be held at the brand new *SCAPE building just off Orchard Road, and is expected to showcase a wide variety of art made from recycled materials. It would be really interesting and fascinating to see what the best creative minds in Singapore can come up with this year. Past Red Bull Art of Can events have seen innovative exhibits like a 14-foot bull, an 8-foot octopus and even a Mona Lisa replica portrait pieced together completely using the blue and silver cans! The number of Red Bull cans used for the art pieces over the years ranged from one to an astounding
4,000!

For the Singapore event, an estimated 30-50 pieces are expected to be selected for the final exhibit collection at *SCAPE, which will take place between 2- 11 July 2010. The official private opening on 2 July will be a by-invite-only event with a guest list that is expected to feature the whoís who in the local arts scene, all participants, event partners and friends of Red Bull. There will also be an official after party at Zouk, which is the official night spot for the Red Bull Art of Can Singapore 2010.

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